Industry Insights

Demand for FSC-certified timber surges in the EU market: According to 2025 export data, European importers have shown a growing willingness to purchase FSC-certified eucalyptus/hardwood handles for cleaning tools. Especially high-end supermarkets in France and Germany require suppliers to provide proof of sustainable forest management.

Hardwood broomsticks become a new favorite in the Southeast Asian market: In the first quarter of 2026, inquiries from Vietnamese and Thai importers for Chinese hardwood broomsticks increased by 35%. This is mainly due to their moisture resistance and insect resistance, which are perfectly suited to tropical climates, and their price is 15-20% lower than that of rubberwood.

Eucalyptus broomsticks see growth in exports to the South American market: Building material supermarkets in Brazil and Argentina added special sections for eucalyptus cleaning tools in 2025. Thanks to eucalyptus’ high local recognition and easy processability in South America, Chinese exporters have captured over 60% of the market share with their mature craftsmanship.

Global trend of materials for cleaning tool handles: Rising proportion of natural wood: 2025 market research shows that the proportion of natural wood in the global mopstick market has increased to 32% (28% in 2023), mainly replacing plastic handles, with the core selling points of biodegradability and comfortable grip.